We believe commerce decisions should be driven by understanding, not guesswork.

For years, we worked hands-on with eCommerce businesses. Not just designing sites, but being pulled into the real stuff - launches that didn't go smoothly, tracking that broke, campaigns that scaled and then suddenly didn't. We helped stores grow from zero to real monthly revenue, and we stayed around when things got complicated.

At the same time, we were running our own eCommerce store. Dealing with inventory, suppliers, customers, cashflow - all the things that don't show up neatly in a dashboard. And more than once, we found ourselves asking the same question our clients were asking: what is actually going on right now?

What kept surprising us wasn't the lack of data. There was always more data.
Dashboards, reports, exports - plenty of numbers.
What was missing was the connection between them, and the time it took to notice when something was drifting in the wrong direction.

Margins didn't disappear overnight. Inventory didn't become a problem in one week. Returns crept up quietly. The signs were there - we just didn't always catch them early, especially when we were busy doing everything else.

Storita came out of that frustration.
Not from a big plan to “build a platform,” but from a desire for a better way to track what actually matters - without staring at dashboards all day or needing a team to watch the numbers.